Not all the articles started getting double the organic traffic afterwards, but the majority showed improvement. Our clients repeated this for several pieces of their older content. When links were added, traffic had a significant improvement. It’s impossible to prove that internal linking was the sole cause of the traffic boosts, but there’s a strong correlation. They added about 50 more internal links pointing to the article. This time, they added links to an article targeting “best niche markets”. Organic traffic went from 500 visits per week to 1,000 per week. They added a few internal links and had a significant traffic boost to their page. One post was targeting the keyword “best online business” and getting a little over 500 views per week. They did a few content updates and added several internal links to two of their posts. One of our clients ran a test back in the earlier part of 2019. Your anchor text gives Google an extra hint on what the page is about.īut how much impact does internal linking have? Internal linking shows Google how important you think the page is. Google wants to know how much you value the page. They don’t want to just crawl the page and see what it’s about. Google’s algorithm is smart, but it isn’t perfect. This is because internal links give Google a good idea of what’s on the page that receives the internal link. Google says that internal linking can have a dramatic impact on your traffic. How Internal Linking Improves Your Rankings Let’s expand on the benefits of internal linking a bit more. Seopressor says that “Internal linking is essential for a website’s on-page SEO, and it is an evergreen SEO strategy that should really be practiced by every SEO marketer out there.” Emma Labrador from Unamo says that “Internal linking is essential to any website because it helps establish site architecture and spread the link juice.” I’m not the only one who thinks that internal linking can have a big impact on your site.
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